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B2B Lead Generation Benchmark Report - Complimentary Copy.

B2B Lead Generation Benchmark Report

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What is so refreshing about The Newbury Group is that they are genuinely interested in ensuring they only and always deliver credible good quality appointments that the sales team are able to build on and convert into new business. We never felt they were just interested in hitting a target number.
Director of Business Solutions
Experian
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B2B Email Marketing: Get maximum results as part of an integrated multi-channel programme

Talk to us today about how we can help you boost your new business lead generation and hit your sales targets.  We build New Business/Acquisition Marketing Programmes that incorporate b2b email marketing and will deliver highly qualified Appointments fast and with consistently good results.

Our range of multi-channel programmes for new business generation, incorporating b2b email programmes, will get your New Business/Acquisition Marketing in good shape, increase your lead generation and boost your sales conversion.

Accelerator PDF

Download Accelerator Programmes PDFDownload PDF

We get maximum results for our clients by using email marketing as part of of an integrated multi-channel programme, blending and integrating email, web and telemarketing.

The Accelerator Programme has 3 service levels - each one tailored to different stages in our clients New Business/Acquisition Strategy.  Discover More Now:

Ignite B2B Lead Nurturing Kick-start  programmes

Nurture B2B Lead Nurturing Programmes

Boost B2B Lead Nurturing Sales Support  Solutions

Ignite uses email marketing as part of an integrated multi-channel programme to give a kick-start to your New Business programme.  With Ignite we get you in good shape for ongoing New Business generation. We give you a good start with a qualified database and an email and telemarketing programme to deliver you some great New Business leads.

Nurture is our dedicated lead generation service. Blended email marketing and telemarketing form part of an overall multi-channel integrated campaign generating a consistent supply of highly qualified appointments for your sales team at a gradually reducing marketing cost.


To maximise new business in B2B email can be an effective tool for converting slow moving, stalled and longer term opportunities.  With our Boost service, our team act in a sales support role.  Your sales team have confidence that the pipeline is being actively managed, and can focus on the immediate revenue opportunities.

Find out more about Ignite

Download Ignite PDFIgnite PDF

Find out more about Nurture

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Find out more about Boost

Download Ignite PDFBoost PDF

Overall our aim with b2b Email Marketing is to

  • reduce overall cost per lead for clients on their New Business/Acquisition Marketing Programmes by up to 50%

  • deliver the highest quality leads – so that every appointment generated from our campaigns has real sales potential

  • support our clients to achieve improved rates of conversion, typically moving clients from industry standard rates of 5-10% to 20-40%

We deliver this for our Clients with our Accelerator programme.  And it does just that: it accelerates our clients’ new business generation activity.