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Grant Thornton UK LLP
B2B Lead Nurturing: We make it work for your New Business Generation
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Talk to us today about your Q1/2011 Planning. We can help you build New Business/Acquisition Marketing b2b Lead Nurturing Programmes that will deliver highly qualified Appointments fast and with consistently good results. Accelerator, our range of multi-channel b2b lead nurturing programmes will get your New business/Aquisition Marketing in good shape, increase your lead/appointment generation and boost your sales conversion. |
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Accelerator is focused on achieving the highest quality lead generation for our clients by creating b2b lead nurturing programmes that drive down cost per lead over time while maximising sales conversion rates – so that you can deliver the maximum ROI on your marketing programmes
The Accelerator Programme has 3 service levels - each one tailored to different stages in our clients New Business/Acquisition Strategy. Discover More Now:
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Ignite uses lead nurturing to give a kick-start to your New Business programme. With Ignite we get you in good shape for ongoing New Business generation. We give you a good start with a qualified database and an email and telemarketing programme to deliver you some great New Business leads. |
Nurture is our dedicated b2b lead nurturing service. Blended telemarketing and email marketing as part of an overall multi-channel integrated campaign generating a consistent supply of highly qualified appointments for your sales team at a gradually reducing marketing cost. |
To maximise new business in B2B lead nurturing is critical to converting slow moving, stalled and longer term opportunities. With our boost service, our team act in a sales support role. Your sales team have confidence that the pipeline is being actively managed, and can focus on the immediate revenue opportunities. |
We get maximum results by putting b2b lead nurturing at the heart of an integrated multi-channel programme, blending and integrating email, web and telemarketing.
Overall our aim with b2b Lead Nurturing is to
- reduce overall cost per lead for clients on their New Business/Acquisition programmes by up to 50%
- deliver the highest quality leads – so that every appointment generated from our campaigns has real sales potential
- support our clients to achieve improved rates of conversion, typically moving clients from industry standard rates of 5-10% to 20-40%