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B2B Lead Generation Benchmark Report - Complimentary Copy.

B2B Lead Generation Benchmark Report

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Explore how we are working with our clients to help them find and win New Business.

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The quality of the appointments that The Newbury Group delivers is good. Even though they do not get our prime leads to work on we achieve a consistent 25-30% appointment to sale rate
Head of Marketing
XpertHR Group
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B2B Telemarketing: We will get you maximum results as part of an integrated multi-channel business to business programme

Talk to us today about how we can help you boost your new business lead generation and hit your sales targets.  We build New Business/Acquisition Marketing B2B Telemarketing Programmes that will deliver highly qualified Appointments fast and with consistently good results.

Accelerator, our new business generation programme is a business to business telemarketing service that will get your new business/acquisition marketing in good shape, increase your lead generation and boost your sales conversion.

Accelerator PDF

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Accelerator is focused on using B2B telemarketing to achieve the highest quality leads for our clients while driving down cost per lead over time and maximising sales conversion rates – so that you can deliver the maximum ROI on your marketing programmes.

The Accelerator Programme has 3 service levels - each one tailored to different stages in our clients New Business/Acquisition Strategy.  Discover More Now:

Ignite B2B Lead Nurturing Kick-start  programmes

Nurture B2B Lead Nurturing Programmes

Boost B2B Lead Nurturing Sales Support  Solutions

Ignite uses b2b telemarketing to give a kick-start to your New Business/Acquisition programme.  With Ignite we get you in good shape for ongoing New Business generation. We give you a good start with a qualified database and an email and telemarketing programme to deliver you some great New Business leads.

Nurture is our dedicated business to business telemarketing service. By blending telemarketing and email marketing as part of an overall multi-channel,  integrated campaign we  generate a consistent supply of highly qualified new business appointments for your sales team at a gradually reducing marketing cost.


To maximise new business in B2B telemarketing is critical to converting slow moving, stalled and longer term opportunities.  With our boost service, our team act in a sales support role.  Your sales team have confidence that the new business/acquisition pipeline is being actively managed, and can focus on the immediate revenue opportunities.

Find out more about Ignite

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Find out more about Nurture

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Find out more about Boost

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We get maximum results for our clients by working with them to develop business to business telemarketing programmes at the heart of an integrated multi-channel nurturing programme. 

We will work with your existing email, online and offline activity, or can support you to review or take on the delivery of this activity. However we work with you, we will provide advice and guidance on aligning and integrating programmes to get the most out of them, and to ensure they complement our b2b telemarketing provision for maximum results from all your programmes.

Overall our aim with b2b Telemarketing is to

  • reduce overall cost per lead for clients on their New Business/Acquisition programmes by up to 50%

  • deliver the highest quality leads – so that every appointment generated from our campaigns has real sales potential

  • support our clients to achieve improved rates of conversion, typically moving clients from industry standard rates of 5-10% to 20-40%