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Benchmark your Lead Generation and Lead Nurturing Activities
The Newbury Group has sponsored The B2B Lead Generation and Nurturing Benchmarking Report (RRP £150), a B2B Marketing Magazine Report. As sole sponsors of this report we are delighted to have 50 complimentary copies available to give away free on a first come first served basis.
We plan this, the first key UK focused 2011 report, to become an annual benchmarketing report for the B2B Marketing industry.
About the Report
Over 200 UK client-side marketers from a cross-section of SMB, corporate and global companies completed the survey, and the results they provided have been used as the basis for this report. The report provides a fascinating snapshot insight into B2B Marketers priorities, which tools they are choosing, and which are most effective at delivering results.
B2B Marketing Magazine published an article in their March 2011 issue, Follow my lead, which summarised the key findings. You can access a complimentary copy of the magazine article here.
What will you learn?Recognising that lead generation and nurturing are key to B2B sales and marketing this report aims to identify which techniques are most effective? How best to measure them? And what kind of ROI should you be aiming for? The B2B Lead Generation and Nurturing Benchmarketing Report is designed to answer these and other important questions.
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How can you get your hands on the full report?
The report itself is worth £150 and is available from B2B Marketing Magazine. We have a small number of complimentary copies to give away.
You can apply here to receive a complimentary copy - Simply email us or complete the Request Info box on this page stating "Request Benchmark Report" in the reason box. We'll email you to let you know if you are successful.
In addition The Newbury Group will be generating snapshot reports and indepth analysis of key elements of the report to share with you over the coming months. To receive these, simply provide us with your details by email or using the Request Info box on this page.