New Business Lead Generation Programmes for the 21st Century

New Business Kick-start

Kick-start your new business programme: We build a qualified target universe, refine your proposition and use B2B Telemarketing and email to generate leads

> FIND OUT MORE ABOUT IGNITE

Expert Lead Nurturing

Generate a consistent supply of qualified appointments at a gradually reducing cost-per-lead by nurturing your prospect universe using integrated on and off-line contact strategies.

> FIND OUT MORE ABOUT NURTURE

Increase Sales Conversion

We help to maximise your sales conversion rate by providing telephone based sales support for your sales team - helping them keep track of slow, stalled or longer term opportunities

> FIND OUT MORE ABOUT BOOST

Blended B2B telemarketing and email marketing to "Accelerate" new business.

“What is so refreshing about The Newbury Group is that they are
genuinely interested in ensuring they only and always deliver
credible good quality appointments that the sales team are able
to build on and convert into new business. We never felt they were
just interested in hitting a target number.”
Director of Business Solutions, Experian

The Accelerator programmes: Ignite, Nurture and Boost, are powerful new business lead generation and sales conversion tools - consistently delivering, and exceeding, the marketing objectives and sales results our clients tell us they are looking for. Whatever your market, your starting point or your objectives we have a programme to suit you.

Turning marketing investment into sales opportunity.

Consistently for our clients with our Accelerator New Business programmes we

drive up the lead conversion rate from an industry standard of 5% – 10% to 20% - 40%+ over a similar time frame.
drive down the cost of opportunity acquisition – by up to 50% over a period of 12-24 months.
deliver programmes that become more and more effective, and where ROI consistently improves.

Revolutionise your view of B2B telemarketing today. Harness the power of lead nurturing to maximise your new business appointment generation, and increase your sales conversion rates.

The specialist new business generation agency.

The Newbury Group is a new type of agency, 100% focused on the process of new business acquisition in B2B. While many agencies and many programmes will target existing or historic clients for quick-win repeat or up-sell business, Newbury Group looks purely at new business. We do this because while protecting and nurturing the existing customer base is necessary, to grow and thrive companies must continually look to increase market share, penetrate new markets and win business away from the competition.

Find out more about us