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B2B Lead Generation Benchmark Report - Complimentary Copy.

B2B Lead Generation Benchmark Report

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Case Studies.

Case Study

Explore how we are working with our clients to help them find and win New Business.

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Our Clients.

Our Clients

Other Services.

Our Expertise.

The work The Newbury Group does for us forms part of our nurturing process. Already web and email activity prompts calls and steers conversations. Data gathered on calls to feeds into our automated demand generation programme, for example to trigger emails and define content
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Our Services Teams: Working for you

We have carefully selected high calibre people at every level of our organisation. We support them to deliver the highest value possible to our clients through extensive training, as an integral and on-going part of our working philosophy and culture.

Telephone Advisors

Telephone Advisors Our telephone advisors work in small groups, focused on client projects.  Their job is to become an extension of your sales and marketing team.  Depending on the client brief they:
  • Deliver appointments that you want to go on and that you can turn into new business.
  • Undertake telesales, making qualified, real, sales that add value to your sales results.
  • Carry out sales pipeline management to provide support for longer term, slow or stalled opportunities through to successful sales closure.
As well as extensive training around sales skills, the teams receive in-depth client specific training. This enables them to have valid conversations with client prospects and customers, deliver the client proposition effectively and create and identify genuine opportunity.

Database Analysts

Data Analysts Whatever methodology or channel is being used, good data is essential.  Often of course clients have existing data.  Often data is missing, or additional data is necessary to boost or accelerate the new business programme.  Our Database analysts deliver enriched data to support our clients New Business programmes.  They have the skills and sources to acquire new target data for client campaigns, using research and analysis tools to
  • analyse and profile your customers
  • create segmented data sets
  • identify well-targeted prospect data
By creating a data set of high quality, and continually building on this through further data profiling and refinement, the team provides a strong foundation to accelerate our clients new business activity.

Researchers

Researchers

In order for an effective new business strategy to be developed, good market knowledge is required.  Where clients do not have this information, or feel their own knowledge may no longer be current, we undertake a range of research to build this knowledge.

Using a mix of desk-based research, customer and key prospect surveys and mystery shopping of competitors, our research team undertakes in-depth research of target markets and  extensive prospect profiling for our clients to

  • evaluate levels of market penetration by sector and geography
  • develop an understanding of client perception within the market
  • identify trends and opportunities within the market
  • provide competitive analysis to support tactical proposition development and sales tactics

 

Account Managers

Account Managers

Your account manager provides complete project management and outcome reporting.  Account managers are the interface between the client and project team for management activities, providing full visibility of activity, analysis and ROI reporting. By continually monitoring progress and analysing results, they ensure our client work is delivering maximum value. 

Our integrated approach ensures clients have full access to the individuals working on projects for day to day discussions around individual opportunities and outcomes.