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B2B Lead Generation Benchmark Report - Complimentary Copy.

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Case Studies.

Explore how we are working with our clients to help them find and win New Business.

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The thinking is the critical bit. What I really appreciated was the time spent understanding what was needed, the best approach, how to articulate our proposition and to recognise the opportunity

Director Marketing and Business Development
Grant Thornton UK LLP

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SEO and Adwords: We make it work for your New Business Generation

We provide SEO and Adwords support as a component of Accelerator, our New Business Lead Generation Programmes. We work with our clients to develop an SEO and Adwords strategy that is focused on delivering new business opportunities.

We then build a programme to pre-qualify all web leads, nurturing each web lead until it is ready to pass to the sales team as a fully telephone-qualified lead.

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Overall our aim is to

reduce overall cost per lead for clients on their New Business programmes by up to 50%
deliver the highest quality leads – so that every appointment generated from our campaigns has real sales potential
support our clients to achieve improved rates of conversion, typically moving clients from industry standard rates of 5-10% to 20-40%

Find out more about the Accelerator Programme Range, to find the service to suit you:

Ignite uses lead nurturing to give a kick-start to your New Business programme. With Ignite we get you in good shape for ongoing New Business generation with a qualified database and an email and telemarketing programme combined with SEO and Adwords, to deliver you some great New Business leads.

Nurture is our dedicated b2b lead nurturing service. Blended telemarketing, email marketing, SEO and Adwords are delivered as part of a multi-channel campaign to generate a consistent supply of highly qualified new business appointments for your sales team at a gradually reducing marketing cost.

To maximise new business in B2B it is critical to manage slow moving, stalled and longer term opportunities. With our boost service, our team act in a sales support role. Your sales team have confidence that their pipeline is being actively managed, so that they can focus on their immediate revenue opportunities.