Services: New Business Generation Programmes

We work with our clients to build true multi-channel integrated Lead Nurturing programmes that deliver New Business opportunity.  With each client we agree the most appropriate contact strategy and nurturing model, in particular we identify and utilise the best mix of online and offline channels to deliver their New Business generation.

Accelerator Programme Overview PDF

Outcomes & Results

By building a partnership with our clients and engaging closely with the sales team, we develop a deep understanding of what is needed to deliver their sales targets.  Overall our aim is to

• reduce overall cost per lead for clients on their New Business programmes by up to 50%
  
  
• deliver the highest quality leads – so that every appointment generated from our campaigns has real sales potential
  
  
• support our clients to achieve improved rates of conversion, typically moving clients from industry standard rates of 5-10% to 20-40%
  

New Business Programmes

All our programmes are designed with one aim: to accelerate new business.  How we do this depends to a large extent on the current situation of the client.  Find out here about our three core Accelerator Programmes:

Methodology & approach

All our programmes are based on lead nurturing principles.  Our starting point is that buyers have increasing access to competitive information, are increasingly risk-adverse and are highly influenced by a need to deliver value to their business through building decisions.

For this reason, and because of the development of new and enhanced methodologies and the availability and proliferation of online technology, the process of New Business generation must change to remain effective.

By applying a Lead Nurturing methodology at every stage in the process we are more effective in finding and creating New Business opportunities, most cost effectively, for our clients.

Together with developing integrated campaigns, typically including a blended mix of email and telephone contact, we consistently deliver results-driven programmes for our clients.