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B2B Lead Generation Benchmark Report - Complimentary Copy.

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Case Studies.

Explore how we are working with our clients to help them find and win New Business.

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Our Clients.

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Our Expertise.

In terms of the results what I really appreciated was that when we went to appointments set by The Newbury Group the people did actually want to see us, there was a genuine requirement. That's not always the case. If they made appointments they felt uncertain about they would talk to us, talk us though the call and ask our opinion. It wasn't just "here you go here's an appointment go convert it"

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Griffins Accountants

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Web Optimisation as part of an integrated multi-channel lead generation programme

We provide Web Optimisation support as a component of Accelerator, our multi-channel New Business Lead Generation Programmes. We provide advice and support to optimise client websites for new business lead generation. We then build a programme to pre-qualify all web leads before they are passed to the sales team.

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Overall our aim is to

reduce overall cost per lead for clients on their New Business programmes by up to 50%
deliver the highest quality leads – so that every appointment generated from our campaigns has real sales potential
support our clients to achieve improved rates of conversion, typically moving clients from industry standard rates of 5-10% to 20-40%

Find out more about the Accelerator Programme Range, to find the service to suit you:

Ignite uses lead nurturing to give a kick-start to your New Business programme. With Ignite we get you in good shape for ongoing New Business generation with a qualified database and an email and telemarketing programme combined with Web Optimisation, to deliver you some great New Business leads.

Nurture is our dedicated b2b lead nurturing service. Blended telemarketing, email marketing, and Web Optimisation are delivered as part of a multi-channel campaign to generate a consistent supply of highly qualified new business appointments for your sales team at a gradually reducing marketing cost.

To maximise new business in B2B it is critical to manage slow moving, stalled and longer term opportunities. With our boost service, our team act in a sales support role. Your sales team have confidence that their pipeline is being actively managed, so that they can focus on their immediate revenue opportunities.